Born 04-08-1995
University of Technology Delft
Industrial Design Engineering & Bio Robotics, Material Sciences

Julian Jagtenberg is the CEO and Co-Founder of Somnox, a category-carving company known for developing the first smart sleep companion proven to improve quality of rest. Julian (26) brings a passion for robotics to his role at Somnox, where he and his team have built a science-backed sleep companion, shown to improve breathing and settle the mind for better sleep, recovery, and quality of life.


Created to help the sleep-deprived and start a global sleep revolution, Somnox was born from Julian’s desire to help his mother manage and overcome her insomnia. As an industrial design engineer, Julian developed this unique technology to empower everyday consumers to incorporate healthy routines and improve their holistic well-being. With more than 12,000 happy customers and multiple awards across design and engineering, including the James Dyson Award, Philips Innovation Award, Robotdalen Innovation Award and Sprout’s 25 under 25, Julian is on a mission to help 100 million people worldwide achieve better sleep by 2030.  


“Sleep is more than a pillar of good health, it is the foundation on which the bastions of exercise and diet are built. Compromising the bedrock of sleep lessens the efficacy of an otherwise healthy diet and lifestyle. Somnox aims to tackle the root-cause of sleep issues: feelings of stress and anxiety. The breathing guidance of Somnox helps people experience the profound power of breathwork and the benefits of quality sleep and overall calm. Sleep is a complex activity, so it’s not surprising that external aids like the thousands of pillows and weighted blankets on the market haven’t done much to reverse the growing sleep epidemic. We set out to create a safe, comfortable, and science-backed sleep aid that improves sleep through the power of breath and its impact on the autonomic nervous system. Somnox is proven to help people fall asleep faster by reducing feelings of stress and anxiety while also improving mood and energy levels the next day.” 


Julian graduated with honors from the Delft University of Technology with a degree in Industrial Design. He also holds a minor in Robotics from the Delft Biorobotics Lab – 3mE (Faculty of Mechanical, Maritime and Materials Engineering). 


About Somnox

Somnox is on a mission to help 100 million worldwide achieve better sleep by 2030. Their patented technology provides users with a science-backed sleep companion to relieve feelings of stress and anxiety, resulting in deeper, more restful sleep. Somnox is known for inventing the world’s first technology that leverages biofeedback and breathwork to accelerate the process of falling asleep. CEO and co-founder Julian Jagtenberg conceptualized Somnox while researching sleep as a robotics engineer at the University of Technology Delft in the Netherlands. Somnox has received much acclaim for its innovative design, including the Red Dot Design Award and the iF Design Award. For additional information, please visit

Over Julian Jagtenberg

Julian Jagtenberg is een van de oprichters van Somnox,’s werelds eerste slaaprobot. Julian is een TU Delft alumni die gespecialiseerd is in (zachte / zorg) robotica om in te zetten voor sociale impact. Nu heeft Julian een eigen startup Somnox, waarmee hij zachte robotische companions ontwikkelt voor persoonlijk welzijn (in de zorg en thuis). Hij hanteert een data gedreven manier van werken om zo keuzes te maken en zo sociale impact te maximaliseren. Verder zijn Julian en zijn startup in het wereldwijde nieuws geweest en hebben zij meer dan 200% in crowdfunding opgehaald in 30 dagen en werken ze samen met Koninklijke Auping.

Zijn expertise ligt bij het helpen van mensen met robotica toepassen in hun bedrijf en uitleggen hoe je best voorbereid bent op de komst van robots/AI. Hij beschrijft hoe de toekomst van de zorg eruit zal zien met de komst van robotica en verteld wat het belang is van slaap en hoe je slaap kunt verbeteren in organisaties en/of huishouden. Verder weet hij veel van growth hacking toepassen binnen bedrijven en vertelt hij over hoe je een succesvolle crowdfunding project opzet. Ook bespreekt hij zaken zoals welke trends er zijn in de tech wereld die potentieel impact kunnen hebben op jouw business en verteld hij hoe je nog meer kunt halen uit bestaande datasets.

Onderwerpen waar Julian Jagtenberg over spreekt

– Robotica– Crowdfunding– Data Science– Social Impact– Data driven– Innovatie

Persoonlijke achtergrond Julian Jagtenberg

Als industrieel ontwerpingenieur studeerde hij aan de Technische Universiteit Delft. Met meerdere design- en engineering awards (James Dyson award, Philips innovation award, robotdalen innovation award en sprout 25 under 25) en het verhogen van 200% op Kickstarter is hij vastberaden om het beste van de robotica te krijgen om een ​​gelukkiger en gezonder leven te helpen leiden. Als het aan Julian ligt, zal ons huishouden er een beetje anders uitzien met behulp van robotica.

Persoonlijke missie Julian Jagtenberg

‘Het is mijn missie om robotica in te zetten voor sociale impact en persoonlijk welzijn.’

The social channels I use


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what I do

“I, Julian Jagtenberg, make the most out of the time I have on planet earth, improving myself every day, exploring and discovering life till its maximum, I want to do the things I love and eventually really mean something to a big group of people.”

Public Speaking

Want me to speak at your event? My talks are about the future of healthcare, robotics and growth.

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Growth Consult

Eager to get more traffic to your website that convert in paying customers? I can help you grow your business.

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Podcast: Open Deur

Once a month I come together with my friend Ruben Hoekstra to talk about topics that we care about.

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Founder Book Club

Every month I host a book club for founders to increase our knowledge which we can leverage in our execution.

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Startup Mentoring

Want me to advise you on your entrepreneurial journey? I offer a free 30 minute introduction call.

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Personal Blog

Writing is therapy… that you then publish for the world to learn from. Hence my blogs about a variety of topics.

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